Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have increased by 11% since 2018 and 67% since 2014, and the University of Maryland reported hackers attacking every 39 seconds, on average 2,244 times a day. Your research could be next. Details about your research could be exposed, and your respondents’ PII (personally identifiable information) could be stolen and exploited. You need an online platform that will help protect your online research from any malicious intent.
CyberFacility® for IDIs and Focus Groups can help you protect the integrity of your online research. With Civicom, you have the benefit of our private cloud web rooms that ensure end-to-end encryption of you and your respondents’ data.
Why is CyberFacility More Secure?
CyberFacility is more secure because unlike others, it stores your data in a dedicated private cloud. It’s quite similar to owning a custom-built house with a dedicated staff that will cater to your needs. There are features that can be tailored to your needs, security and technical assistance available round the clock, and quality service that will handle your project with utmost care.
Other services use a shared public cloud, which can be likened to renting a unit in a large apartment building. There are chances of run-ins with others who also use the public cloud, repairs and security measures are only applied in a generalized schedule, and you do not have full control over your project. This could potentially derail your project and expose your research respondents to data breach and cyber security issues.
Other services also use a standard IT managed service instead of personalized service and assistance. This would be like owning a home in a plain "cookie cutter" residential community. Everything is handled the same and security services are shared within the community. This is a disadvantage since not all market research projects are the same and go through the same issues and setbacks. You may not be able to get assistance that is appropriate for your research.
Why CyberFacility for your IDIs and Focus Groups?
CyberFacility goes beyond privacy and security. It also brings convenience and quality to market researchers. We have various features that can help you in every aspect of your project, from capturing insights, providing toll-free numbers, transcribing interviews for data, and more.
Here are some of the things you can achieve with CyberFacility:
- Conduct in-depth interviews and focus groups anywhere in the world
- Incorporate various forms of stimuli in your IDIs and focus groups efficiently
- Be assisted by an experienced technician throughout your focus groups and IDIs
- Receive your video files via our video collaboration platform for editing and storyboard convenience
- Receive local toll-free numbers so there is no need to worry about costly international fees
- Receive proofed transcripts automatically after your project
- Utilize a solution that is powered by a proprietary global audio conferencing platform designed by Civicom and maintained exclusively for our clients and customers
- Protect PII with data anonymization like audio masking, face blurring, and real-time respondent management
We at Civicom Marketing Research Services continue to do what we can to help market researchers succeed. Protecting your research online is just as important, and we strive to make sure that your online research is as secure as it can be without sacrificing the quality of your research.
Louise Principe • February 7, 2023
Dani Garan • November 21, 2022