The success of qualitative research highly depends on sample quality. But how do we distinguish authentic respondents from unqualified people? In this video, David Hoover reveals the two main indicators you should watch out for to know if a candidate is eligible for your market research study.
The success of qualitative research highly depends on sample quality. But how do we distinguish authentic respondents from unqualified people? In this video, David Hoover reveals the two main indicators you should watch out for to know if a candidate is eligible for your market research study.
