A Wrench of a Recruiting Challenge

The Challenge

How was a research team going to identify and recruit almost 100 automotive technicians nationwide who had completed training in automotive electronics, and who needed to be segmented by franchise owner, independent operator, and individual employee, and then interview them in web-enabled focus groups?

The Solution

CiviSelect^™ that automotive repair personnel have not made it a habit to join panels or offer their services voluntarily to be part of market research studies. We successfully completed this project the old fashioned way — through individual phone calls, then supplied a moderator and facilitated the web-enabled focus groups. The technicians, initially mostly reluctant, loved sharing experiences with their peers around the Country.