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Read Our Informative Blogs

Our blog posts are designed to provide insights to both emerging and experienced market research professionals on a variety of topics covering traditional methodologies as well as developing technologies and practices that are moving the market research industry into new territory.

Melody Rioveros • December 3, 2024

Revolutionizing The Industry: AI-Driven Market Research In The Next Generation Read More

Melody Rioveros • November 26, 2024

Synthetic Data: Pros and Cons Read More

Louise Principe • October 24, 2024

AI Tools for Market Research: Effective Prompts for Every Stage in Your Project Read More

Louise Principe • August 1, 2024

5 Must-Have Features for More Efficient AI Report Writing Read More

Louise Principe • July 9, 2024

Celebrating Global Focus Group Day: Honoring the Heart of Qualitative Research Read More

Louise Principe • June 28, 2024

4 Steps to Mastering Competitor Market Research Read More

Louise Principe • May 9, 2024

Prompts for Market Research: 6 Components of a Great Prompt Read More

Louise Principe • April 23, 2024

Rapid Reports: How AI is Used in Accelerating Market Research Reporting Read More

Louise Principe • April 3, 2024

4 Useful Ways Synthetic Respondents Can Be Integrated Into Market Research Read More

Louise Principe • March 12, 2024

Back to the Facility: Here’s What You Need for Ethnographic In-Person and Hybrid Research Read More

Vince Toledo • March 7, 2024

Understanding Large Language Models and How to Use Them For Market Research Read More

Louise Principe • February 27, 2024

Is It Worth the Hype? Synthetic Respondents vs. Human Insight Read More

1 2 3 … 17 Next »

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