Worldwide Focus Groups Next Stop Western Europe

The Challenge

How did a U.S. researcher, in a matter of days, get feedback on common issues experienced by their client’s customers, when the respondents were in five Western European countries and spoke only their local language?

The Solution

The answer was Civicom CyberFacility® webcam focus groups with simultaneous translation, with transcripts delivered in English. Our global expertise enabled us to set up a web room for each country in the local language and translate the screener for each. Using our translators, we were able to quality respondents based on their broadband strength and computer compatibility. Then we facilitated the interviews with full technician assistance and translator support.